March, 2016 What does it mean to be a feminist in 2016? This is what Oxfam Canada asked Canadians on International Women’s Day. STC’s campaign included print advertising, social media, an interactive microsite populated by user-generated content and street events in key markets across the country.
New work at STC
March, 2016 Success for All (SFA) has been the most-studied and proven whole-school literacy program in the United States for over 30 years. STC developed a new brand, website, marketing and event materials for SFA that share and promote the organization’s powerful stories.
November, 2015 Working closely with the Oxfam Canada team, STC developed an integrated campaign strategy, media plan and creative platform for the 2015 Oxfam Unwrapped initiative. This included re-imagining the user experience of the Unwrapped website, redesigning the 35-plus gift cards and creating an advertising campaign that included television, radio, print, digital and social media elements.
November, 2015 STC worked closely with the Toronto General & Western Hospital Foundation’s communications team to develop the naming and branding for the Krembil Research Institute (previously Toronto Western Research Institute). STC created a launch ad, and subsequent Thank You ad for the Krembil family, as well as a set of note cards to commemorate the launch event.
October, 2015 Let’s Build Canada is a coalition of Canadian Building Trade Construction Unions that have come together to elect a worker-friendly government in the 2015 Federal election. STC named and branded the coalition and developed a national campaign for both the 500,000 strong membership and general public. The campaign invited Canadians to “Get the tools you need to make an informed decision” and included posters and flyers for jobsites as well as newspaper ads, online ads, social media “shareables”, lawn signs and hoarding posters.
Rob Donelson, Vice-President, Development & Alumni Relations – Wilfrid Laurier University