New work at STC

Oxfam Canada – International Women’s Day Campaign

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March, 2016 What does it mean to be a feminist in 2016? This is what Oxfam Canada asked Canadians on International Women’s Day. STC’s campaign included print advertising, social media, an interactive microsite populated by user-generated content and street events in key markets across the country.

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Advertising| Events| Interactive| Non-profit| Print TOP

Success For All Foundation

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March, 2016 Success for All (SFA) has been the most-studied and proven whole-school literacy program in the United States for over 30 years. STC developed a new brand, website, marketing and event materials for SFA that share and promote the organization’s powerful stories.

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Branding| Education| Non-profit| Posters| Print| Publications| Taglines TOP

University of Windsor – Enrolment Campaign

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November, 2015 STC developed a comprehensive enrolment advertising campaign on behalf of the University of Windsor, which included the design and placement of ads in movie theatres and transit shelters throughout the Southern Ontario region. The campaign also has a strong online presence, and features ads on Facebook and promoted tweets on Twitter.

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Oxfam Canada – Oxfam Unwrapped Campaign

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November, 2015 Working closely with the Oxfam Canada team, STC developed an integrated campaign strategy, media plan and creative platform for the 2015 Oxfam Unwrapped initiative. This included re-imagining the user experience of the Unwrapped website, redesigning the 35-plus gift cards and creating an advertising campaign that included television, radio, print, digital and social media elements.

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Advertising| Non-profit| Posters| Print TOP

University Health Network: Krembil Research Institute — Branding

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November, 2015 STC worked closely with the Toronto General & Western Hospital Foundation’s communications team to develop the naming and branding for the Krembil Research Institute (previously Toronto Western Research Institute). STC created a launch ad, and subsequent Thank You ad for the Krembil family, as well as a set of note cards to commemorate the launch event.

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Advertising| Health| Naming| Non-profit| Print| Science TOP

Building Trade Construction Unions – Let’s Build Canada Campaign

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October, 2015 Let’s Build Canada is a coalition of Canadian Building Trade Construction Unions that have come together to elect a worker-friendly government in the 2015 Federal election. STC named and branded the coalition and developed a national campaign for both the 500,000 strong membership and general public. The campaign invited Canadians to “Get the tools you need to make an informed decision” and included posters and flyers for jobsites as well as newspaper ads, online ads, social media “shareables”, lawn signs and hoarding posters.

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Advertising| Branding| Interactive| Non-profit| Outdoor + Signage| Print TOP

Canadian Museum of Nature – Bugs: Outside the Box

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Advertising| Arts + Culture| Outdoor + Signage| Print| Uncategorized TOP

Lazaridis School of Business and Economics, Wilfrid Laurier University – Branding

thumb_LAZ_SBE_LOGO_01 thumb_LAZ_SBE_LOGO_02 September, 2015 “We appreciated STC’s role in creating the visual identity. It will stand the test of time”

Rob Donelson, Vice-President, Development & Alumni Relations – Wilfrid Laurier University

     

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Branding| Education TOP