New work at STC
Wilfrid Laurier University – Advertising
“I saw the Laurier ads in the Globe and Mail and they really stuck in my mind. Now that I’m teaching an older grade, I have displayed them all around my classroom because of the messaging and the diversity.”
Andrea, Grade 5 teacher
Wilfrid Laurier University – Brand Launch Ads
“My assistant took a call this morning from Carl R Laurier. He wanted to let us know that Sir Wilfrid was his great uncle, and that he loved the ad in this past weekend’s Globe and Mail. In fact, he’s been thrilled by all that he’s seen from Laurier recently, and it makes him very very proud. He also said he’d never been to the university, but was now planning to visit this spring.”
Jacqui Tam, Director Public Affairs & Publications, Wilfrid Laurier University
Wilfrid Laurier University – Rebranding
“We were guided by two questions: Should we update or change the university’s visual identity, and if so, how can we update it in a cohesive way that reflects our strengths, values, and traditions? We didn’t want to assume a re-brand was required. We also knew we needed a better sense of how people felt about the university’s visual canvas. I am very excited by the work that has been done. I believe it is a truly authentic reflection of Laurier.”
Dr. Max Blouw, President and Vice-Chancellor, Wilfrid Laurier University