New work at STC

University Health Network: Krembil Research Institute — Branding

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November, 2015 STC worked closely with the Toronto General & Western Hospital Foundation’s communications team to develop the naming and branding for the Krembil Research Institute (previously Toronto Western Research Institute). STC created a launch ad, and subsequent Thank You ad for the Krembil family, as well as a set of note cards to commemorate the launch event.


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University Health Network: Partners for Discovery – Book


November, 2014 Partners For Discovery

The Toronto General & Western Hospital Foundation’s (TGWHF) Partners for Discovery is a special donor communication program focused on supporters who have made cumulative gifts and/or pledges of $1 million or more. To commemorate the fifth anniversary and to acknowledge the generosity of the Partners and Corporations, STC designed and produced a 160-page case bound book that featured portraits of members created by world-renowned photographer Onnig Cavoukian. The book also included information on the thirteen areas of care the University Health Network provides and highlighted the 23 World Firsts they have achieved since 1922.

“The book was a HUGE hit – I’ve been hearing nothing but rave reviews!! You are an amazing team to work with and I hope we’ll get the opportunity to work together again!!”

Kristi Spencer, Associate Director, Stewardship Toronto General & Western Hospital Foundation


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Ted Rogers Centre for Heart Research – Launch


November 20, 2014 The Ted Rogers Centre for Heart Research represents the most significant gift to health care in Canadian history. Through a gift of $130 million, the Rogers family have made a commitment to transform and dramatically improve the future of heart health for children and adults in Canada and around the world.

The Centre is a unique partnership between three world-renowned institutions – The Hospital for Sick Children, University Health Network and the University of Toronto – and represents a collaboration of research, education and clinical care unparalleled anywhere. Like its namesake, The Centre will be known for bringing the best minds together for innovation and breakthroughs – to deliver “The Promise of a Healthy Heart.”


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University Health Network:
Peter Munk Cardiac Centre – “First” Campaign


September, 2013 The Peter Munk Cardiac Centre is Canada’s premier cardiovascular care centre and a hub for education, research and innovation. Six bold and colourful quarter page ads (running on consecutive pages of the first section of the Globe and Mail) had a significant impact. They told the stories of the legacy of medical breakthroughs developed at the Centre, and the difference they made to humanity. The campaign culminated in a full page “Thank You” ad acknowledging the generosity and vision of Peter and Melanie Munk, while announcing the official dedication of the Peter Munk Building.

“The ads looked great – all seven of them! Thank you for your creative insight and media strategy. You understood exactly what we needed – and delivered a first-rate campaign that brilliantly told the stories of our legacy of medical breakthroughs. We are getting incredible feedback and know we have made an impact in the community.”

Nadine Hubert, Director of Communications, Toronto General & Western Hospital Foundation, University Health Network



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