March, 2016 What does it mean to be a feminist in 2016? This is what Oxfam Canada asked Canadians on International Women’s Day. STC’s campaign included print advertising, social media, an interactive microsite populated by user-generated content and street events in key markets across the country.
November, 2015 Working closely with the Oxfam Canada team, STC developed an integrated campaign strategy, media plan and creative platform for the 2015 Oxfam Unwrapped initiative. This included re-imagining the user experience of the Unwrapped website, redesigning the 35-plus gift cards and creating an advertising campaign that included television, radio, print, digital and social media elements.