September, 2013 The Peter Munk Cardiac Centre is Canada’s premier cardiovascular care centre and a hub for education, research and innovation. Six bold and colourful quarter page ads (running on consecutive pages of the first section of the Globe and Mail) had a significant impact. They told the stories of the legacy of medical breakthroughs developed at the Centre, and the difference they made to humanity. The campaign culminated in a full page “Thank You” ad acknowledging the generosity and vision of Peter and Melanie Munk, while announcing the official dedication of the Peter Munk Building.
“The ads looked great – all seven of them! Thank you for your creative insight and media strategy. You understood exactly what we needed – and delivered a first-rate campaign that brilliantly told the stories of our legacy of medical breakthroughs. We are getting incredible feedback and know we have made an impact in the community.”
Nadine Hubert, Director of Communications, Toronto General & Western Hospital Foundation, University Health Network