October, 2015 Let’s Build Canada is a coalition of Canadian Building Trade Construction Unions that have come together to elect a worker-friendly government in the 2015 Federal election. STC named and branded the coalition and developed a national campaign for both the 500,000 strong membership and general public. The campaign invited Canadians to “Get the tools you need to make an informed decision” and included posters and flyers for jobsites as well as newspaper ads, online ads, social media “shareables”, lawn signs and hoarding posters.
New work at STC
Rob Donelson, Vice-President, Development & Alumni Relations – Wilfrid Laurier University
May 7, 2015 Canada’s seniors are not getting the health care they deserve — not even close. Our system was created over half a century ago to meet the needs of a much younger population and we have not adapted to meet the growing number of aging Canadians. The Canadian Medical Association and an alliance of partner organizations have decided to do something about it.
Working with STC, CMA has developed a new campaign titled Demand A Plan and rolled it out through web banners, print and broadcast. STC also worked with the CMA’s social media and web partners to create a website to engage physicians and the Canadian public in this very important initiative.