New work at STC
Rob Donelson, Vice-President, Development & Alumni Relations – Wilfrid Laurier University
May 7, 2015 Canada’s seniors are not getting the health care they deserve — not even close. Our system was created over half a century ago to meet the needs of a much younger population and we have not adapted to meet the growing number of aging Canadians. The Canadian Medical Association and an alliance of partner organizations have decided to do something about it.
Working with STC, CMA has developed a new campaign titled Demand A Plan and rolled it out through web banners, print and broadcast. STC also worked with the CMA’s social media and web partners to create a website to engage physicians and the Canadian public in this very important initiative.