November, 2015 Working closely with the Oxfam Canada team, STC developed an integrated campaign strategy, media plan and creative platform for the 2015 Oxfam Unwrapped initiative. This included re-imagining the user experience of the Unwrapped website, redesigning the 35-plus gift cards and creating an advertising campaign that included television, radio, print, digital and social media elements.
New work at STC
November, 2015 STC worked closely with the Toronto General & Western Hospital Foundation’s communications team to develop the naming and branding for the Krembil Research Institute (previously Toronto Western Research Institute). STC created a launch ad, and subsequent Thank You ad for the Krembil family, as well as a set of note cards to commemorate the launch event.
October, 2015 Let’s Build Canada is a coalition of Canadian Building Trade Construction Unions that have come together to elect a worker-friendly government in the 2015 Federal election. STC named and branded the coalition and developed a national campaign for both the 500,000 strong membership and general public. The campaign invited Canadians to “Get the tools you need to make an informed decision” and included posters and flyers for jobsites as well as newspaper ads, online ads, social media “shareables”, lawn signs and hoarding posters.